Pink Bat Thinking

Inspired by the story of finding a new use for a broken plastic baseball bat, author Michael McMillan has helped reshape paradigms based on his approach of "Pink Bat Thinking". He demonstrates that most situations we consider problems actually represent the potential for innovative solutions if only we give up our perceptual blindness.

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Learn more about Michael McMillan and his work.
Did you know that applying Pink Bat thinking has already led to breakthrough designs for ultra-low-cost products ?
Reflect on a time when you deemed a situation a "problem" or "imposssible". What new solution might you have developed by applying Pink Bat Thinking ?

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