Travis Price was bullied throughout high school. One day, at the start of school in 2007, he saw a grade 9 student being bullied for wearing a pink shirt. As a senior, Price decided to stand up for this student, and for himself, and do something to set an example for the school. Together with his best friend, David Shephard, Price bought 75 pink tank tops and asked the other students at school to wear pink shirts the next day. 80% of the students complied, and Pink Shirt Day was born. Today, the pink shirt has become an international symbol for anti-bullying.